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Monday, March 30, 2009

Are You Generic?

While I was on one of my internet adventures I ran across this website http://www.areyougeneric.org/.
Their tagline is "Giving brand america the finger since 2001".

Of course I was intrigued. I had to find out more.

This is how they define themselves...

Are You Generic? is a group of artists that seeks to protest, to question, and to disprove. Its nemeses are unethical corporations, censorship, the slanted media, hypocrisy, excessive advertising, and plain stupidity. Its heroes are art, discussion, independent thought, and creation.

Are You Generic intends to fuse the cry of protest and demonstration with aesthetic graphic design -- to replace the Tommy/GAP/Nike logos with rallying statements of assertion. We hope to flourish as a grass roots operation -- spreading by word of mouth.

And this is their cause statement...

We want basic things: natural, unprocessed foods; ad-free space; trustworthy news sources; a healthy body image; promotion of the independents; and the spread of knowledge.

Are You Generic is an action; it is movement and activity. Are You Generic is an organization that instigates, that critiques our social environment and the unacceptable things we have grown to accept, that denies the convenient and replaces it with the conscientious, and that fights to reclaim our individuality and regain our space and voices from Big Business.

Are You Generic is a revolving exhibition of shirts, posters, stickers, and action intended to promote these diverse ideologies and to encourage questions.

And what you can do according to them...

What can you do?

Start a conversation. Refuse to let corporations dictate what is beautiful, sexy, or cool. Stuff your ears with your fingers and whistle, or sit Indian-style on the bottom of the pool. Demand your livable space and breathable room -- free of strip malls that interconnect, free of logos plastered all over town like harlots. Communicate silence. Breathe. Empty out. Sanitize your brain. Rebel. Think. Act. And, most importantly, push past the marketing to take the time to learn a bit about the companies you routinely support.

Together we can invert the paradigm, (or eradicate it completely.) We can choose the perspective, (or deny the message entirely.) We can refuse to consume consumerism. We can rid ourselves of their psychological pollutants.

What can you do?

Stand for something. Support an idea. Think independently. If you are feeling especially saucy, help our efforts by purchasing a shirt, spreading some sticker love, culture jamming, and sending in some of your own suggestions and feedback.

nice....

Their catalog of T-shirts are printed in sweat-shop free facilities, have no logo, no brand, and no label. Below are a couple of samples of their T-shirts for sale.

Samples of Are You Generic T-shirts
And of course there is some amazing artwork on this site. The community page is a collection of street art listed by city. Having moved to the city after living in the country all my life I tend not to see the street art that I am sure is here. I will try to look at my city home with new eyes.

Picture of Birmingham Bullring bullcrap modificationBirmingham Bullring modification


A Mark Jenkins art installation in Prato Italy

Street installations from Marc Jenkins.

A Mark Jenkins art installation in Malmo Sweden

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